Informacja o konferencji naukowej "Marketing w turystyce wiejskiej"

Conference on the "Marketing and mark products in rural tourism" took place on 5 November 1998 in Warsaw Agricultural University. The Conference was organ i sed by Department of Economics and Organisation of Agricultural Holdings, WAU with the support of Ministry of Agriculture and Food Economy and the Centre of Counselling and Education in Agriculture from Poznań. The Conference covered the following areas: providing assistance to marketing development in the field of rural tourism; promoting integration between researches, counsellors, fanners and institutions working for rural tourism; presenting opinions and conclusions on the ways of improvement to agritourism offers exchange the experience in the area of rural tourism marketing between agricultural counselling units, agritoursim associations and other agents. The participants stated that marketing plays a key role in rural tourism development. On the contrary, in the marketing strategy the most important seems to be the product creation, because tourism services of high quality attract holiday markers.