Hierarchy of company relation factors in the distribution channels of crop protection products

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Published:
Mar 30, 2016
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No. 113 (2016)
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Artykuły
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Michał Gazdecki
Katedra Rynku i Marketingu, Uniwersytet Przyrodniczy w Poznaniu

DOI: https://doi.org/10.22630/EIOGZ.2016.113.11
Keywords : distribution channels, institutional market, companies relations, crop protection products.
Abstract
This paper discusses specific features of distribution channels in the crop protection products market. A hierarchy of factors influencing the quality of relationship between producers and traders in the distribution channels within this market is created . Six of the factors can be considered as the key ones. They can be grouped into “terms of cooperation and finance” and “logistics and delivery”. Meeting expectations of distributors in this area is a vital factor for achieving satisfaction from the cooperation – without it, undertaking other actions would be ineffective. There is still a question if undertaking by a manufacturer multiple activities in order to create a good relationship with business partners do not make their investment effort ineffective?

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How to Cite
Gazdecki, M. (2016). Hierarchy of company relation factors in the distribution channels of crop protection products. Zeszyty Naukowe SGGW - Ekonomika I Organizacja Gospodarki Żywnościowej, (113), 131–144. https://doi.org/10.22630/EIOGZ.2016.113.11
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