The impact of economic factors on consumer behavior on sustainable food market

Main Article Content

Joanna Chudzian


Keywords : sustainable consumption, consumer behavior, food market, willingness to pay
Abstract
The aim of the paper is to determine the extent to which economic factors determine consumer behavior with respect to sustainability on food market. Research presented in the paper concerns food defined as sustainable in a multifaceted way, e.g. organic food (certified), fresh food, local food, unprocessed food or fair trade food. The results confirm assumption of the existence of new, outstanding, especially in bigger cities, consumer trends related to sustainable food consumption and significant importance of economic factors, including self-assessment of financial condition.

Article Details

How to Cite
Chudzian, J. (2016). The impact of economic factors on consumer behavior on sustainable food market. Zeszyty Naukowe SGGW - Ekonomika I Organizacja Gospodarki Żywnościowej, (115), 127–139. https://doi.org/10.22630/EIOGZ.2016.115.37
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