Typologia konsumentów według zachowań na rynku żywnościowym

The types of Polish consumers according to their behaviour on the food market, on the basis of empirical studies conducted in the second half of 1996 by the Coordinating group - "Consumption and Consumer" of the Institute of Domestic Market and Consumption were presented. The thesis of interrelationships between three levels of recognized values was assumed, namely the superior, instrumental and associated with specific products values: In this regard the aspirations and behaviour characteristic for individual types of consumers were described. In the background the problem of food in the hierarchy of needs and its role in marketing was shown.