Organic food attributes that determine consumer choices

Article Sidebar


PDF (Język Polski)

Published:
Jun 25, 2016
Issue
No. 114 (2016)
Section
Artykuły
CitedBy/Share

Main Article Content

Mariola Grzybowska-Brzezińska
Uniwersytet Warmińsko-Mazurski w Olsztynie
https://orcid.org/0000-0002-6571-1140
Małgorzata Grzywińska-Rąpca
Uniwersytet Warmińsko-Mazurski w Olsztynie

DOI: https://doi.org/10.22630/EIOGZ.2016.114.20
Keywords : organic food, consumer behaviors, the attributes of organic food
Abstract
The aim of the research was to identify factors influencing consumer perception of organic food quality. The research concerned the consumers’ assessment of certain attributes (technological and market ones) of organic food products. The surveys were carried out in 2005, 2010, and 2013 among the inhabitants of northeast Poland. The main technological attributes indicated by the respondents were the nutrition value of the food and highly valued way of its production, ensuring limited use of fertilizers, pesticides, and other chemicals. In all analyzed periods the respondents valued sensory features of organic food, especially its natural taste. Market attributes of organic food that were identified during the study are the following: health values, place of purchase, producer’s logo, and price. Among the attributes of the organic products also their social features were presented.

Article Details

How to Cite
Grzybowska-Brzezińska, M., & Grzywińska-Rąpca, M. (2016). Organic food attributes that determine consumer choices. Zeszyty Naukowe SGGW - Ekonomika I Organizacja Gospodarki Żywnościowej, (114), 57–68. https://doi.org/10.22630/EIOGZ.2016.114.20
References

BOURN D. AND PRESCOTT J., 2002: A comparison of the nutritional value, sensory qualities and food safety of organically and conventionally produced foods, Critical Reviews in Food Science and Nutrition 42 (1), 1-34.

GIANNAKAS K., 2002: Information asymmetries and consumption decisions in organic food product markets, Canadian Journal of Agricultural Economics 50, 35-50.

GOLDMAN B.J. and CLANCY K.L., 1991: A survey of organic produce purchases and related attitudes of food cooperative shoppers, American Journal of Alternative Agriculture 6 (2), 89-96.

GRZYBOWSKA-BRZEZIŃSKA M., RUDZEWICZ A., 2015: Environmental management systems in food processing and production as a source of product value for the customer on the organic food market, International Journal of Business Performance Management 16 (Nos. 2/3), 314.

GRZYBOWSKA-BRZEZIŃSKA M., 2011: Świadomość ekologiczna konsumentów a ich zachowania na rynku żywności, Studia i Materiały Polskiego Stowarzyszenia Zarządzania Wiedzą (51), 242-253.

GRZYBOWSKA-BRZEZIŃSKA M., 2013a: Preferencje konsumentów w kształtowaniu atrybutów produktu żywnościowego, Wyd. Uniwersytetu Warmińsko-Mazurskiego w Olsztynie, Olsztyn.

GRZYBOWSKA-BRZEZIŃSKA M., 2013b: Wpływ instrumentów marketingu ekologicznego na zachowania konsumentów na rynku produktów spożywczych, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 775 Problemy Zarządzania, Finansów i Marketingu (30), 47-58.

JOLLY D.A., NORRIS K., 1991: Marketing prospects for organic and pesticide-free produce. American Journal of Alternative Agriculture 6 (4),174-179.

LETOURNEAU D.K., DRINKWATER L.E., SHENNAN C., 1996: Effects of soil management on crop nitrogen and insect damage in organic versus conventional tomato fields, Agriculture, Ecosystems and Environment, 57,179-187.

LIN C., 2002: Attribute-consequence-value linkages: A new technique for understanding customer's product knowledge, Journal of Targeting Measurement and Analysis for marketing 10 (4), 339-352.

MAZUREK-ŁOPACIŃSKA K., 1998: Badania marketingowe. Podstawowe metody i obszary zastosowań. Wyd. Akademii Ekonomicznej im. Oskara Langego we Wrocławiu, Wrocław.

MISRA S., HUANG C.L., OTTO S.L., 1991: Consumer Willingness to Pay for Pesticide-free Fresh Produce, Western Journal of Agricultural Economics 16 (2), 57-87.

MIYAZAKI A.D., GREWAL D., GOODSTEIN R.C., 2005: The effect of multiple extrinsic cues on quality perceptions: A matter of consistency, Journal of Consumer Research 32 (1), 146-153.

NEWERLI-GUZ J., ŚMIECHOWSKA M., 2004, Walory żywności ekologicznej w opinii konsumentów, Bromatologia i chemia toksykologiczna, SUPLEMENT, 137

ZANOLI R., NASPETTI S., 2002: Consumer Motivations in the Purchase of Organic Food, British Food Journal 104 (8/9), 37-39

Statistics

Downloads

Download data is not yet available.
Recommend Articles