Consumer perception of novel food technologies

Main Article Content

Marzena Jeżewska-Zychowicz
Maria Królak


Keywords : consumer, food technology, Food Technology Neophobia Scale
Abstract
The aim of the study was to investigate consumers’ attitudes to novel technologies used in food production. They were measured using a scale of Food Technology Neophobia Scale. The survey was conducted in 2013 in a nationwide group of 1000 consumers. For data analysis the frequency analysis, cross tables and factor analysis were used. To determine statistically significant differences between the variables, Chi-square test was used at p < 0.05. It revealed neutral or even negative consumers’ attitude to novel technologies used in food production. More positive attitudes were represented by women and those aged 26–35, while more negative ones by men, the elderly and people with lower levels of education. It can be concluded that exposing information about the method of food production can be a barrier to purchasing food products within people with negative or even neutral attitudes towards novel technologies. A monitored use of this information in marketing communications and/or conducting consumer education in this area is needed.

Article Details

How to Cite
Jeżewska-Zychowicz, M., & Królak, M. (2015). Consumer perception of novel food technologies. Zeszyty Naukowe SGGW - Ekonomika I Organizacja Gospodarki Żywnościowej, (111), 71–80. https://doi.org/10.22630/EIOGZ.2015.111.35
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