Enotoursim as a factor improving competitiveness of viticultural regions on the example of Hungary
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Abstract
The aim of the study was to analyze selected activities of producers of Hungarian wines aiming at building and strengthening a brand in a context of enotourism development in wine-producing regions. Taking it into account, there were presented characteristic wine-producing regions in Hungary as an exemplify cation of their enotouristic potential as well as selected marketing activities taken up by producers of Hungarian wines
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Mazurkiewicz-Pizło, A. (2010). Enotoursim as a factor improving competitiveness of viticultural regions on the example of Hungary. Zeszyty Naukowe SGGW - Ekonomika I Organizacja Gospodarki Żywnościowej, (80), 97–108. https://doi.org/10.22630/EIOGZ.2010.80.118
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