Koncepcja otoczenia organizacji z uwzględnieniem wybranych aspektów międzynarodowych

The organizational environment comprises a wide range of forces that can affect organizational performances. These forces differ between organizations according to the geographical location, industry and market served. Multinational firms face different situations from that of small local business. The forces affecting business organizations are different from those influencing non-profit organizations, the forces affecting the electronics industry are different from those influencing the food industry. Even within the same industry forces will vary. Organizations need to understand the forces that affect them do that can plan for the future. The various environmental forces exist at different levels. At the outer level is institutional environment, then organization’s external environment (macro environment). At this level there are a range of economic, technological, social, cultural, political and international factors that generally affect all organizations. Then there is the organization’s most immediate competitive environment, which is the specific environment comprising the organization’s customers, suppliers and competitors. Spanning both internal and external environments is a third set of forces exerted by various stakeholders. All environments forces can affect many areas of the organization, such as its strategy (for example its choice of geographical markets), its structure, or its production methods. For this reason it is vital for management to undertake environmental analysis to assess: how the environment has changed, how it is likely to change, what impacts these changes are likely to have on the organization, its customers and markets